Client: The Anne Frank House Amsterdam
Intolerance is often fuelled by the unknown. It begins with words and can lead to physical acts of violence. Today, the UNESCO International Day for Tolerance, sees the launch of “The Bookcase for Tolerance'' created by Innocean Berlin in collaboration with Media.Monks. Under the motto #DontHateEducate, the project uses the power of personal testimonials to educate people and to influence their attitude and behaviour towards those considered "different".
The app, website and docuseries give a unique insight into the lives of Anne Frank and four young people facing discrimination. All so we can live in a tolerant world. A world without discrimination.
”Shining a light on the intolerance that persists against young people in the 21st century, with a new campaign focused on today’s teenagers as well as Frank herself.” — AdAge
“This bookcase reminds us of what prejudice and discrimination can lead to. Many young people still have to deal with this. The Bookcase for Tolerance tells their story.” — Ronald Leopold, Executive Director Anne Frank House
Awards:
Yellow Pencil D&AD
3x Wood Pencil D&AD
Shortlist D&AD
Gold Webby Anthem
Silver ADC*E
Bronze Caples Award
Winner People’s Voice Webby
Winner Webby
Bronze Lion Cannes Lions
4x Shortlist Cannes Lions
2x Gold Lovie
People’s Voice Award Lovie
2x Finalists Lovie
Silver Eurobest
2x Shortlist Eurobest
Bronze Epica
Gold Members Award ADCN
Silver Spin ADCN
Bronze Spin ADCN
Bronze Lamp ADCN
Gold Cresta
2x Silver Cresta
Bronze Cresta
Gold JuniorMag
Bronze Gerety
Silver Ad Star
Bronze Ad Star
4x Crystal Ad Star
3x Gold PHNX
Silver ADC Deutschland
2x Bronze ADC Deutschland
2x Silver ADC Global
2x Bronze ADC Global
3x Merit One Show
FWA of the Day FWA
App of the Week Nu.nl
Editor’s Pick AdAge
Editor’s Pick The Drum
App of the Week TechCrunch
Ad of the Day ADWEEK
Best of Interactive BestAds
Shortlist San Awards
Role: Concept and Creative Direction / Agency: INNOCEAN Berlin: Gabriel Mattar, Ricardo Wolff, Reinier Gorissen, Andrés Andrade, Gonçalo Martinho, Leon Celay, Antonio Neto, Javier Granados, Juan Kebork, Quynh Tran Khanh, Hajra Tariq / AR App Development: Media.Monks / Music Composition: Massive Music / Director Teaser film: Johan Kramer / DOP Teaser: Wouter Westendorp / Voice teaser film: Elliot Page / Director Short Films: Ted Alkemade / DOP Short Films: Bob Alkemade / Illustrations docu series: Rik Nieuwendorp / All still photography: Yvette de Wit / Photography folders: Sven Shrader / PR & Activation: Hagens PR & Strategy.
Special thanks to Mees, Majd, Dalit, Kuei and my team partner Reinier Gorissen.